Customer Case Study: Avery Dennison Printer Systems Division

Company name

Main product/service

Products include Monarch® and Avery Dennison brand barcode, pricing, merchandising, and RFID tickets, tags and labels; in-plant, in-store and distribution center printers, RFID printer/ encoders, labelers, and portable printers as well as the globally recognized Monarch® brand handheld labelers and labels used for price-marking, inventory control, date coding and food rotation.
 

Company type

Solution provider for business products, services and processes
 

Markets Served

Retail and industrial supply chains
 

Business challenge

The Printer Systems Division set a goal to initiate multiple “Voice Of The Customer” end user “future needs” research projects at the same time.  The Division needed a company that could guide its internal Marketing team in developing interview scripts and effectively contacting customers and prospects to engage them in open-ended conversation.  The Division also needed a company equipped to supplement its efforts by conducting interviews, gathering market intelligence and summarizing the data.
 

why i chose acadia

“We selected Acadia Lead Management Services because their capabilities matched our needs,” said Bob Glavin, Director Marketing, Avery Dennison Printer Systems Division.  “Acadia provided effective input to help create questionnaires that would capture the kind of responses we needed.  Our team, which was inexperienced in telephone interviews, received training from Acadia in techniques that taught them how to reach decision makers and engage them to participate in our survey campaigns.   The Acadia team also conducted interviews, gathered data and placed it in a database.  As a result, we were able to uncover a critical mass of information in a short timeframe.”
 

HOW ACADIA HELPS MY BUSINESS:

Partnership with Acadia allowed the Printer Systems Division to complete four separate research projects and gather critical market intelligence from customers and prospects at an accelerated pace.  The ability to gain these vital insights will equip the Division to accurately evaluate its market needs for the future.
 

WHY I RECOMMEND ACADIA:

“Acadia provided very professional consulting up front and equally effective project execution during our campaigns,” Glavin said.  “They helped us achieve our dual goals of finding out what our customers need and training our internal staff at the same time. In addition, Acadia had the resources to handle the workload and complete each of the projects on time, despite some “curve balls” we threw them during the process.”