Customer Case Study: J4 Communications

Company name

Main product/service

For more than 20 years, J4 Communications has helped customers gain a competitive edge through positive visibility in key trade publications and websites.   The company provides comprehensive communications solutions that include targeted public relations; multimedia; creative development and production of display advertising, support literature and direct mailing campaigns as well as graphic design and market research.
 

Company type

Provides total communications and marketing solutions
 

Markets Served

Commercial, industrial and manufacturing companies
 

Business challenge

When several of J4 Communications’ clients experienced difficulty in sustaining proactive follow-up and qualification of leads, J4 sourced Acadia Lead Management Services to design an internal process to track and manage lead activity.  The success of this service initiated requests for market research and training.

Why i chose acadia

“Anytime we bring in a third party to interact with our clients, we assess whether that partner will be compatible,” said Mark Bruner, Owner of J4 Communications.  “Acadia doesn’t offer a cookie cutter approach when it comes to service.  The team is attuned to providing individual treatment based on the unique needs of each client.  Once the projects were underway, Acadia’s quick response and level of professionalism was such that I felt comfortable with their team working directly with our clients to keep the projects moving forward to a timely conclusion. 
 

HOW ACADIA HELPS MY BUSINESS:

“Our clients experienced a high level of satisfaction with Acadia,” Bruner added.  Acadia’s best business practices, written procedures, methodology and organization gave our clients an internal system for lead follow-up, qualification and tracking that didn’t exist before.  As a result, our clients are doing a much better job on their end with the leads our activity is helping to generate.”
 

WHY I RECOMMEND ACADIA:

“When you bring a resource into a business situation, rigidity is a real concern,” Bruner explained.  “Acadia personifies flexibility.  Their team listens, understands the needs of the client then creates a tailored solution.  In addition, when the ground rules of a project change, requiring modifications to be made on the fly, Acadia has the resources and skills to handle it.”