Customer Case Study: Stahlin Enclosures

Company name

Main product/service

Stahlin has been manufacturing electrical enclosures for more then 50 years.  Technology initially developed to provide a solution for excessive corrosion in gulf coast oil platforms has since evolved into over 15 different product families able to meet everyday needs.  The manufacturer can design non-metallic enclosures and composite formulations.  Stahlin also offers ModRight and FormRight programs to help engineers solve difficult problems.

Company type

Manufacturer

Markets Served

Infrastructure, marine, architectural, manufacturing, transportation, food and beverage, material handling.

Business challenge

While Stahlin enjoys high customer retention, the manufacturer’s continued growth is based on its ability to engage and win new clients.  As part of its strategy, Stahlin identified the need to make its front end qualifying process more efficient.

why i chose acadia

“There are quite a few companies that handle lead generation and qualification, said Jeff Seagle, President for Stahlin.  “The difference Acadia brought to the table was that the staff really took the time to understand our company, our work culture and our needs, then matched us with the right associates.  They really engaged in the process, allowing us to trial some activities, checking results and monitoring our progress.  We perform product promotions through our website, using the activity as one of our primary methods for generating leads.  Acadia qualified those leads, categorized them and designed a format that was compatible with our database.  They also helped us weed out leads that simply weren’t a good fit for us.”

HOW ACADIA HELPS MY BUSINESS:

“Acadia gave us the tools we needed to help our sales force focus on building relationships with potential customers,” Seagle explained.  “This is a high value activity for us.  As result, Acadia has become part of our internal process and continues to provide us with this level of lead qualification.  From an opportunity cost perspective, Acadia’s services save us a significant number of hours each day by allowing our sales and marketing team to focus on the right activities.  In addition, Acadia conducted on-site training with our personnel to enhance their communication techniques – a skill that could lead to additional business in the future.”

WHY I RECOMMEND ACADIA:   

“It’s easy to contract a vendor,” Seagle said, “but very hard to find a partner.”  “Acadia goes the extra mile to tailor their processes in a way that makes sense for our business.  Their ability to fine-tune their methods to continue improving their services to us really sets Acadia apart."