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    Industrial Sales and Marketing Blog

    Business News You should know

    Defining Your Sales Cycle

    14 April 2021- 4 min read
    If your sales department feels like it’s on a constant roller coaster with ups and downs, twists and turns, and an unpre...
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    Is Your Client-Facing Team Looking in the Same Direction?

    08 April 2021- 4 min read
    B2B Customer-Facing Role Must Support Business Development A client-facing team (CFT) includes anyone in your organizati...
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    Getting Sales to Engage with Marketing in the age of Inbound Marketing

    07 April 2021- 4 min read
    We’ve written previously about the disconnect between marketing and sales. Here, from a sales perspective, we’ll look at...
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    Inbound vs Outbound Marketing: Answers to Common Questions

    07 April 2021- 5 min read
    B2B Questions for Industrial Business Development The primary goal of B2B lead generation is to engage with as many pote...
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    Sales and Marketing: Fix the Disconnect

    31 March 2021- 4 min read
    The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and di...
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    6 Advantages of CRMs for Industrial Sales and Marketing

    23 March 2021- 3 min read
    Don't have time to read the blog? Watch it instead! Why Use Customer Relationship Management Software? As an industrial ...
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    Time and Timing in Lead Generation Part 1: You Gotta Nurture

    09 March 2021- 3 min read
    B2B Lead Generation Takes Time & Timing No matter how long you’ve been in manufacturing, you’re acutely aware that t...
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    A Predictable Sales Forecast: Get Off the Roller Coaster

    09 March 2021- 2 min read
    How to create a B2B sales forecast A predictable sales forecast - is that even possible? We don’t often use "predictable...
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