Industrial Sales and Marketing Blog

Business News You should know

Revenue Performance Management: Capturing and Tracking Those Leads!

08 October 2020- 4 min read

Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...

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05 October 2020- 2 min read

Previously, we discussed: Finding the best targets for your solutions or products (your sales personas) Developing conte...

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16 September 2020- 2 min read

Previously, we discussed how to acquire customers - and how to help those customers see how your products and services f...

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10 September 2020- 4 min read

Sales work falls into two big categories: inside sales and outside sales. As the name implies, inside sales is based in ...

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22 July 2020- 4 min read

Does your business utilize enterprise resource planning (ERP) software? If you do, you know it gives you powerful insigh...

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15 June 2020- 3 min read

It’s no secret that poor quality data costs organizations BIG DOLLARS. Being in the business of lead generation, strateg...

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21 May 2020- 4 min read

Research from Capterra indicates that among 500 businesses surveyed, while CRM software is widely adopted among sales te...

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15 May 2020- 5 min read

Hint: it’s not as simple as a CRM is for sales and marketing automation is for marketing. Each type of software has some...

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