Marketing trends and best practices are always changing. It seems like just yesterday we were producing shiny brochures for snail mail. Then it was all email. Then email was dead. Then it wasn't. But when to send? Tuesdays used to be bad. Now they're good. 11 a.m. is best, but only on a weekday. So many rules. What's a marketer to do?
We must keep up with the trends. And the latest research shows that email is still king. If we're still going to be using email for marketing, we should be doing it right. Enter a new report by HubSpot, 2015 Report: The Best Times to Get Your Business Email Opened.
HubSpot's Cambria Davies and David Ly Khim analyzed over 20 million emails sent in 2015. They set out to answer the following three questions:
- What day of the week should I send an email to optimize my open and response rate?
- What time of day should I send that email?
- When should I send an email during the holidays?
The answers might surprise you. I'll touch on a few key findings.
1. Tuesday is King (This Year)
The researchers found that in 2015, Tuesdays saw 20% more emails opened than average. Saturdays, not surprisingly, are the worst time to send an email.
Source: HubSpot
2. 11am is Best
Send your emails at between 10am and 12pm, Monday through Friday.
Source: HubSpot
3. If you must send email on the weekend, make it Sunday.
And not just anytime Sunday. 9pm emails on Sunday have a 35% higher open rate than Sunday's average.
Bottom line - send your emails on Tuesdays at 11am. Can't wait to see what they find next year. (Note: Don't forget your website, landing pages, thank you pages, social media, blogs and outbound marketing too.)
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