Industrial Sales and Marketing Blog

Business News You should know

Do You Know The Importance of Business Intelligence?

21 January 2021- 3 min read

B2B Business Intelligence for Lead Generation For anyone involved in B2B lead generation, it’s always good to think abou...

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21 January 2021- 3 min read

So far in this series we’ve talked about ways to manage and drive revenue by developing buyer personas (like Engineer Er...

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11 January 2021- 3 min read

In the other blogs in this series, we’ve gone over the steps in the Revenue Performance Management (RPM) cycle and given...

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05 January 2021- 3 min read

In the last installment of this series, we talked about the importance of metrics and analyzing data in the Revenue Perf...

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05 January 2021- 3 min read

I spend a great deal of time talking with clients and prospects about strategy in B2B marketing and sales. Some topics c...

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28 October 2020- 4 min read

Successful sales forecasting results in increased revenue streams. We sat down with our resident sales expert, Michael M...

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08 October 2020- 4 min read

Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...

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05 October 2020- 2 min read

Previously, we discussed: Finding the best targets for your solutions or products (your sales personas) Developing conte...

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