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    Industrial Sales and Marketing Blog

    Business News You should know

    Want Better Results? Prioritize Data Quality

    31 May 2021- 6 min read
    Sales and Marketing Data Sets We recently blogged about data terminology and several of the sources marketers use to gat...
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    5 Simple Steps to Determine Your Market Size

    19 May 2021- 5 min read
    How to determine your market size Don't we all want the entire pie for ourselves? Of course, that comes with ramificatio...
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    The Real Cost of Data

    15 June 2020- 3 min read
    It’s no secret that poor quality data costs organizations BIG DOLLARS. Being in the business of lead generation, strateg...
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    Data, Data Everywhere

    06 May 2020- 3 min read
    Editor's note: this blog was originally published in December 2014 and has been revised and updated in May 2020 for accu...
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    What’s the Cost of Not Facing Operational Inefficiencies?

    09 April 2020- 3 min read
    Inefficiency costs companies anywhere from 20% to 30% of their revenue every year, according to research firm IDC.
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    Don’t Just Search, Enable Sales with Online Databases

    20 November 2019- 5 min read
    Business is about building relationships between companies, but at some point you won’t know who else is out there to bu...
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    9 Data Terms Explained: Making Sense of a Hot Commodity

    11 February 2019- 5 min read
    We hear about data analytics and data-driven decision-making in just about every industry from health care to education ...
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    6 Tips for Deploying Market Research Surveys

    23 August 2018- 8 min read
    What Questions to Ask for B2B Industrial Marketing Research Think you want to do a market research survey? You’re pretty...
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